January 30, 2024
KeyCorp (together with its subsidiaries and affiliates, “Key” or “we”) is committed to maintaining the privacy and security of Personal Information. This Online Privacy Statement (“Statement”) explains how Key collects, uses, shares, and protects your Personal Information. This Statement applies to our clients, employees, and other individuals from whom we collect Personal Information when you interact with us through Key’s digital properties (e.g., websites, mobile applications), physical locations, such as branches, and affiliated websites displaying this Statement.
KeyCorp refers to all Key brands and affiliates including, but not limited to, KeyBank, Laurel Road, GradFin, and Key Investment Services.
The term Personal Information means information that alone or when in combination with other information may be used to identify, contact, or locate you, such as: address, email address, or phone number. Within this Statement, the term Personal Information also includes Sensitive Personal Information unless otherwise specified in the sections below. Sensitive Personal Information is called out separately in this Statement if it is handled differently. Sensitive Personal Information includes, but is not limited to, your social security number, drivers license and state identification numbers, login information, and financial account numbers.
At Key, we adhere to the following privacy principles:
If we change our privacy practices set forth in this Statement, we will make updates to this Statement and will provide additional notification to you, where required by law.
For any inquiries regarding our privacy practices, please call 1-800-KEY2YOU (539-2968).
For our Consumer Banking clients, please also see our KeyCorp Privacy Notice.
For Key employees and job applicants, please contact [email protected] for additional information on our privacy practices related to employment and applicant information.
We use your Personal Information for reasons and business purposes such as:
For our clients and employees, we use your Sensitive Personal Information for reasons and business purposes such as:
We do not collect Sensitive Personal Information from website visitors or nonclients, including prospective clients or marketing leads.
Key and its service providers may also use anonymized or de-identified information for analysis to understand more about our customers and our industry, or for commercial purposes permitted by law. This information is not Personal Information.
See Other Important Information Related To The Use And Control Of Your Information section for additional details.
We collect your Personal Information in different ways depending on how you interact with us. For example, we collect your Personal Information from:
Depending on your relationship with us, the categories of your Personal Information and Sensitive Personal Information we collect may vary depending on your interaction with us but include:
The Sensitive Personal Information contained in the above may include:
We retain each category of Personal Information above for the lengths of time required by applicable law and our retention policies.
We share your Personal Information among our affiliates (defined above) to offer additional products and services to you. This sharing occurs only within the Consumer Banking division including KeyBank, Key Investment Services, Laurel Road, and GradFin brands.
In addition, we share your Personal Information with our contracted service providers for the uses described in the “HOW WE USE YOUR PERSONAL INFORMATION” section above. The categories of third parties with which we share your Personal Information include:
You authorize us to share, and you consent to our sharing, your mobile subscriber details with service providers which will request your mobile carrier to use your mobile subscriber details for verifying your identity. Those details may include name, billing address, email, and phone number. This information may also include location information, if available. Additional use of your mobile subscriber data may be subject to third party privacy policies.
To learn more about this type of advertising, including how to opt out of certain types of online advertisements, please visit the Network Advertising Initiative’s website at www.networkadvertising.org. Also note that opting out of this activity will not prevent advertisement placement. Generally speaking it will limit the placement of advertising that may interest you and place advertisements at random that may not be relevant to you.
We do not sell or otherwise share your Personal Information with third parties.
We take our responsibility to protect your information very seriously. We use reasonable physical, technical, and procedural safeguards to secure your information from unauthorized use, access, alteration or disclosure. Please see Privacy & Security section for additional information.
There are a number of privacy rights that may be afforded to you by laws and regulations regarding your Personal Information. Related to your interaction with KeyCorp, these privacy rights are as follows:
For California Residents under the California Privacy Rights Act (CPRA)
California residents have the right to request a copy of the categories or specific pieces of Personal Information a business has collected about them or to request deletion of certain Personal Information collected from the California resident. In addition, CPRA provides the right to correct inaccurate Personal Information a business maintains about the California resident.
Prior to processing your request and to protect your Personal Information, Key will perform reasonable processes to verify your identity which will require you to provide certain information for us to confirm against our records or independent sources.To submit a request to access your Personal Information we collect or to submit a deletion request for certain Personal Information click on the link to access our CCPA request page or call 1-800-KEY2YOU (539-2968).
If you are client and have identified Personal Information that needs correction, please call 1-800-KEY2YOU (539-2968).
If you are an employee and your information requires correction, please contact please contact [email protected].
In addition to your California privacy rights to request, correct, or delete your Personal Information, CPRA also provides you with the right:
For Customers to limit information sharing among Key affiliates for marketing purposes:
To limit the sharing of your Personal Information among Key affiliates you can call 1-800-361-0968 and follow the prompts accordingly. Please see our KeyCorp Privacy Notice for more information on this sharing.
General Marketing Preferences
We offer you additional choices to limit our marketing to you including limiting our mail, telephone, and email marketing. Please contact us at call 1-800-361-0968 and follow the prompts accordingly.
Our online services are not intended for the use of children under the age of 13. We do not knowingly collect or retain any Personal Information from individuals under the age of 13 online. To learn more about the Children’s Online Privacy Protection Act (COPPA) please visit the Federal Trade Commission’s website or at https://www.ftc.gov/.
Links to Third-Party Websites including Financial Data Aggregators
Physical Hardware Beacons at Our Bank Locations
Our customer-facing physical locations such as branches, ATM vestibules, and Key sponsorship/marketing events may also utilize your mobile device location services to identify when you are in or around one of our physical locations. You will be prompted to allow Key access to your location services. We may use your location services including your mobile device identifier to communicate with you including welcoming you to our properties, targeting advertisements, or offering other services such as automatically unlocking an ATM vestibule as you approach and locating a nearby branch. When you download our mobile application, you are provided additional information on this data collection and how to enable or disable the sharing over your mobile device information. You can enable/disable location sharing for our mobile applications within Settings of Key Applications on your own device at any time.
Use of Artificial Intelligence to Enhance Your Customer Experience
When you use our digital properties, we may utilize Artificial Intelligence (AI) based software or other mathematical models to analyze your financial transaction history and provide you with personalized insights into your account activity over time to assist with managing your finances. For example, notifying you when your paycheck is direct deposited; alerting you when you have a payment scheduled but not enough funds in your account; and providing suggestions on performing certain activities to save money. You consent to the use of this software when you accept the terms and conditions of our digital properties.
Please also be aware that we allow certain widgets (e.g., social share buttons) on our digital properties that enable users to easily share information on another platform, such as a social media platform. The third parties that own these widgets may have access to information about your browsing on pages of our digital properties where these widgets are placed.
Pixels, Web Beacons, and Other Technologies
Key or our third-party advertising service providers may also use technologies to track users’ interactions with our digital properties. Some of these technologies include web beacons (transparent graphical images placed on a website), pixels, tags, and Flash objects (also referred to as “Local Shared Objects”). Please refer to your browser’s instructions to remove cached sites, history, and images from your device.
Additional Information on Digital Behavioral Advertising
Key and other third parties may collect information about your digital activities over time and across different digital properties when you use our digital properties. Some of the advertisements that click-through to Key’s digital presence and/or may be on Key’s digital presence contain cookies that allow for the monitoring of your response to these advertisements (sometimes referred to as interest-based advertisements), to help understand campaign effectiveness. This information is used by Key and others to analyze and track data, determine the popularity of certain content, deliver content targeted to users’ interests on our services and other digital properties, and to better understand digital activity. Key’s advertisements may also appear on other digital properties that use the same advertising service providers as Key does. These advertising service providers may use your browsing history across websites to choose which advertisements to display to you.
How browsers communicate Do Not Track signals is not yet uniform. As a result, this site is not currently equipped to interpret or respond to Do Not Track signals communicated by your browser. To learn more about online tracking, you can visit the Future of Privacy Forum’s “All About Do Not Track” website.
If you do not wish to have us or our third-party advertising service providers know which advertisements and subsequent websites you have viewed, you may opt-out at AboutAds (established by the Digital Advertising Alliance). The Digital Advertising Alliance website contains important information on cookies, behavioral advertising, and what opting out will and will not do and choices you can make regarding interest-based advertisements.
To learn more about this type of advertising, including how to opt out of certain types of online advertisements, please visit the Network Advertising Initiative’s website at www.networkadvertising.org.
Please note: opting out of behavioral advertising will not stop you from receiving advertisements. You will still see the same number or a similar number of advertisements as before, but they may not be as relevant to you. If you use other devices or browsers and want to opt out of interest-based advertisements, you will need to repeat this process for each computer or browser. If you delete your cookies and want to continue to be opted out of interest-based advertisements, you will have to repeat this opt-out process.
Secure Submission of Personal Information
Adobe Device Co-Op
Key participates in the Adobe Marketing Cloud Device Co-op, which helps companies build websites, applications, and advertisements that seamlessly flow across all user devices (desktops, laptops, tablets, phones, smart watches, etc.). The Adobe Marketing Cloud Device Co-op recognizes which of your devices are linked (used by the same person) through the use of technology that includes cookies and your IP address. Visit the Adobe website for more information on cross-device tracking and/or to unlink your devices.
Digital Session Recording
We use digital session recording to troubleshoot website and mobile performance and individual user issues, as needed. Sensitive Personal Information such as account number is masked within this session recording. You consent to the use of session recording when you agree to our online banking terms and conditions.
Key’s Online Privacy Statement is subject to change from time to time. When changes are made, Key will communicate these changes to you by posting the revised Statement on this page and adjust the “Last Updated” date. Any changes to this Statement will become effective on the date of posting unless indicated otherwise.
Last updated: January 1, 2023